If you have your company or brand name trademarked, it is quite possible that you’ll want to protect other companies and individuals using it online with a view of either pretending to be you or stealing your search engine traffic. Unfortunately, this is extremely common with many webmasters optimising their pay per click advertisements or even their website content itself to appear to be someone they’re not, in effect, you.
As you can imagine, this can lead to all sorts of issues from things as serious to traffic capturing and even in some more extreme cases, online fraud. This is obviously something that companies who have invested in trademarks want to prevent. So how do they do it?
Well, the answer is by using a combination of paid search brand protection software and general brand protection software. Both of these are types of applications that scan the search results and expose markets who may be abusing their brands. These tools can come in extremely handy and often lead to the company saving significant amounts of money (and traffic) in the long run. They’re also a good way to out affiliates who are making money directly from their brands.